What is Yalert?

Click here for more info


How does it work?

Click here for more info


Getting started

Click here for more info


Register now!

Click here for more info

Add to Delicious Digg this story Add to fURL Add to Blinklist

Yalert predicts Supermarket Petrol Crisis 25 days ahead of the News Breaking.

For some years there has been some debate as to whether the quality of supermarket petrol matches that of the regular brand name oil companies.

The team at yalert started monitoring popular supermarket brands with our yalert software during the latter part of 2006. This included those supermarkets that sell petrol and our monitoring of web sites also included automotive forums and other motoring related web sites where supermarket petrol often gets discussed.

Over the course of a normal month, as we witnessed during December and January supermarkets would only get the odd mention and not necessarily in relation to petrol. However, as February progressed our alert thresholds were triggered by a rising increase in the number of alerts pertaining to pre-identified keywords.

The following examples are highlighted:

Tesco Morrisons

Thursday 01 Feb, 2007 BMWLand.co.uk

"Refilled my E39 535i M-Sport with Supermarket Petrol the other day and my "Check Engine" light started coming on after 30 miles and the car would occasionally run rough. Started panicking, was it Cam Sensors etc???

Went to decent petrol station, put in Ultimate petrol and the thing has ran brilliant ever since and the light switched off after 50 miles.

A warning to all, a few pence savings may mean really (rubbish) running...."

Screenshot of post at BMWLand.co.uk, click to zoom
Click to enlarge

Yalert first started to sense that something 'funny' was going at the end of January with a small number of posts made on forums by car mechanics looking for assistance with dashboard warning lights and suspect oxygen sensors. Closer inspection of these posts highlighted that individual posts in a forum could actually relate to a larger number of cases witnessed by one or more garages.

By the 1st February these alerts had started to increase both in terms of frequency and volume on a day by day basis. All this was picked up by Yalert as it triggered a high priority alert based on an increase in the normal threshold of alerts.

Screenshot of post, click to zoom
Click to enlarge

Friday 16 Feb 2007: VWAudifrorum.co.uk

"I also found that the fuel from Tesco seems to give me more erratic engine responses. Im using the fuel up thats in the tank and will fill up with major brand, will report back. I will also check all hoses. Thanx."

Screenshot of post at VWAudifrorum.co.uk, click to zoom
Click to enlarge

The alerts coming through with mention of Tesco and Morrisons really started to increase towards the middle of the month. The long discussion at the AOL motoring forums highlights the extent of the debate and the concern of drivers.

By this time we had already modified our monitoring to include supermarket petrol in general.

Thursday 22 Feb 2007: AOL Motoring Message Boards

"Until I had a text message from a friend I had no idea the diagnostic light coming on in my car could be caused by me using supermarket fuels. She works in a car dealer, and they've had numerous complaints about it. It took a while for the common link of the local supermarket to emerge. The cars (as mine did) seem to continue to drive ok, but the engine diagnostic light remained illuminated. If you're suffering the same problem it could be your supermarket fuel."

Screenshot of post at the AOL Motoring Message Boards, click to zoom
Click to enlarge

A number of threads in popular forums then attracted the attention of other concerned drivers and mechanics alike most probably being picked up by the regular search engines by this point. Drivers appeared to be discussing the issue in some forums despite not owning the make of car that the forum represented.

Thursday 22 Feb 2007: Autoexpress.co.uk

"I didn't realise the connection until a friend of mine told me that the diagnostic light coming on the dash of several cars was caused by using supermarket fuel. This happened to me the other day. The car still drove ok, but the diag light remained on……"

Wednesday 28 Feb 2007: Autoexpress.co.uk

"Now that Tesco are in the news trying to deny they have supplied substandard fuel you can see the point I'm making is indeed valid. Obviously I'm not the only person that has had a problem with their fuel."

Screenshot of post at Autoexpress.co.uk, click to zoom
Click to enlarge

As of the news breaking on the 28th February Tesco were still denying the problem even existed.

Wednesday 28 Feb 2007: MG Rover Forums

"Hello, just looking for a bit of advice..... Apparently there is a dodgy batch of petrol going around at supermarket garages and Jet garages in south London/Kent. I normally fill up at Tesco (although *******s if I am anymore)…….."

Screenshot of post at the MG Rover Forums, click to zoom
Click to enlarge

If only Tesco had been using the Yalert software then they may have been indentify the problem some 25 days ahead of the news story and avoided both a PR disaster and millions in lost revenue and legal claims.

Google

Tags : tesco, morrisons, petrol crisis, case study

Editorial Intelligence | Business Intelligence | Journalistic Intelligence | Reputation Management | Reputation Defender | Social Networks | Competitor Monitoring | Brand Monitoring | Internet Monitoring | Website Monitoring | Brand Scan | Brand Data | Brand Watch | Brand Intelligence | Terms | Privacy | Sitemap